Logo Re-creations of Giant Brands | Business 2 Community

What does your logo say about you?? Your logo is your company encapsulated into an image.? It becomes the identification mark with which the marketplace associates your company.

Tim Gray?s article in Young Entrepreneur states, ?Your logo is the most powerful and immediately identifiable part of your brand. Properly done, a logo instantly communicates and reflects your company?s personality. It also connects with your consumers. Done poorly, a logo can turn people off to your business and damage your reputation before you?ve had a chance to make your pitch.?

Once you create a logo, is it set in stone forever?? No, many major brands have recreated their logo as the company evolved.? Apple, Starbucks, Pepsi Cola and Nike have continued to adjust their image.? IBM made a dramatic logo and name change; however, their current logo has been in place for nearly forty years.

Creating the company logo is as significant a part of the business image as the company name. Even though you make the best decision possible at the time, ?everybody makes branding mistakes. Early missteps in retrospect often are as big as the eventual names of some of the companies who made them ? Google was originally called Back Rub, Pepsi-Cola was known as Brad?s Drink, and IBM started out as Computing Tabulating Recording Corporation, to name just a few? states Gray in his ?Logo Mishaps of Giant Brands? article.

Apple started with an intricate, confusing and uninteresting design in comparison to the clear, crisp and definitive current apple design.? They not only took a bite out of the apple, they have now taken a significant bite out of the entire technology industry.? Note the new logo is more in keeping with the clarity and simplicity of the Apple product line.? Co-founder Ronald Wayne?s 1976 original design was replaced within a year.? Apple icon Steve Jobs demanded a logo redesign which would be easier to stamp on computers.

Starbucks is another giant who simplified their original design.? The modern green logo is not only less complicated but also the siren?s attributes are less obvious than the 1970s version.? Note also that the original logo displayed coffee, tea and spices where the new logo does not mention any products.? The new logo portrays a more conservative, contemporary and environmentally green image.

The Logo Design Workbook by Adams Morioka provides a hands-on guide to creating logos.? Not only does it detail the types of logos but also the ten rules of logo design.

1. Who, what, why
2. Identify, not explain
3. Understand limitations
4. Be seductive
5. Make mnemonic value
6. Pose a question
7. Design for longevity
8. Make the logo the foundation of a system
9. Design for a variety of media
10. Be strong

Logo design should move easily from one media to another.? Color choices are significant.? Your printed media marketing allows you to be precise about your color representation; however, various online browsers may unintentionally distort your logo color.? Even though testing your logo on various browsers helps, the color is never as pure and accurate as in your printed marketing media.? And when it comes to maximizing the effect of print, there is nothing else that can be more comprehensive, stay durable and portable and yet still possess aesthetic charm than printing your own postcards.? You do not need a marketing or business degree to know that your logo needs to be clear and consistent in all of your marketing media.? After all, it?s what binds your brand identity kit together.

Rebranding, changing your identifying image, can not only be expensive, it also carries a risk factor.? ?A company?s brand is a succinct but comprehensive embodiment of everything the company stands for. The best logos are recognizable, memorable and let you know what the company is about with just a glance.?

What if the new logo is not well received in the marketplace?? A few of the industry giants have completed multiple logo redesigns.

Pepsi Cola echoes the trend toward simplicity through multiple logo changes.? Pepsi?s original flourishing name resembled their competition Coca Cola?s design.? The most recent version of the logo required over five months of research and an approximate cost of $100 million to complete the changeover.

The Nike swoosh logo is universally known.? It may surprise you to know that it was created in 1971 by a graphic design student; she was paid $35 for her work.? Though the logo has transformed over the decades, Nike has not retired the original logos.? Nike is one of the few giants who have retained the availability of ?vintage? gear.

IBM not only changed their logo but also their name.? Wikipedia records the history of IBM?s name change ?The company was founded in 1911 as the?Computing Tabulating Recording Company?(CTR) through a merger of three companies: the?Tabulating Machine Company, the?International Time Recording Company, and the Computing Scale Company.^[4][5]?CTR adopted the name International Business Machines in 1924,?? The company was affectionately nicknamed Big Blue.

How do you want your company to be identified?? Select a logo which represents your culture as Apple did by designing a simple identifiable and name associated image.? Starbucks, Pepsi Cola and Nike have also chosen an image without any company name on their current logo.? IBM has selected the simple letters to identify themselves.

The company logo is a powerful and immediately identifiable representative of your company.? The logo is a significant segment of your brand.? Choose it carefully but be flexible enough to adjust with marketplace trends.

Author: Elaine Love???? Elaine Love on the Web Elaine Love on Facebook Elaine Love on LinkedIn

Elaine Love?s specialty is empowering you to reach your maximum productivity, profitability and peace of mind.? Elaine is an award winning professional speaker, coach, mentor, real estate broker, business owner and telemark skier.

Her trophy shelf contains numerous sales, leadership, speaking and academic awards from Toastmasters, Wealth Masters,UniversityofDenver, Juliana, and? View?full?profile

Source: http://www.business2community.com/branding/logo-re-creations-of-giant-brands-0329104

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Lana Del Rey's ?Bel Air? Video: Watch The Smoky Clip | Music News ...

Fresh Princess Of Bel Air

Lana Del Rey?didn?t complicate things in the video for her new?Born To Die: Paradise Edition?track ?Bel Air.? A far cry from the high-concept Americana lushness of ?Ride,? the ?Bel Air? clip is just Del Rey twirling in plumes of smoke, saturated with alternating hues. Certainly, we would have welcomed something more ambitious as a visual accompaniment, but we weren?t expecting a video in the first place, so even four minutes of Del Rey?s porcelain visage is enough.

Maybe it?s fitting that ?Bel Air? is basically a lyric video without lyrics, since the song ? which is a slight, twinkly number with raspily crooned vocals from Del Rey ? is more about creating a mood than that fans can sing along. Watch the video up top.

Source: http://idolator.com/7259312/lana-del-reys-bel-air-video-watch-the-smoky-clip

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Sept. Home Price Increase Largest in Six Years | Daily Business News

Home
> home buyers, News Item, Trends > Sept. Home Price Increase Largest in Six Years

HousingWire reports Core Logic?s Sept. 2012 home price index (HPI) indicates national home prices increased five percent on a year-over-year basis. This represents the largest year-over-year increase since July 2006, and the seventh consecutive month of annual home prices increase. Oct. 2012 home prices, including distressed sales, are expected to increase 5.7 percent over the same month 2011. Anand Nallathambi, CoreLogic CEO, says, ?So far this year, we?re seeing clear signs of stabilization and improvement that show promise for a gradual recovery in the residential housing market.? MHProNews has leaned HPI data shows all but seven states had year-over-year home price gains: Alabama, Connecticut, Delaware, Illinois, Kentucky, New Jersey and Rhode Island.

(Image credit: HousingWire?

Categories: home buyers, News Item, Trends Tags: anand nallathambi, CEO, connecticut delaware, corelogic core logic, distressed sales, home- price index, Housing Market, hpi, MHProNews, rhode island, signs, six years

Source: http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/sept-home-price-increase-largest-in-six-years/

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Google Free Zone comes to the Philippines: access Google+, Gmail and Google Search without charge

Luckily for some, Google has thing for dishing out free internet, which is probably why it's teamed up with Filipino carrier Globe to test out complimentary access to its services. Available now, Free Zone allows any internet-enabled phone to access Gmail, Google+ or Google Search without even having a data plan. Intended mainly for feature phones, you can even load up pages from those search results without paying a dime -- or should we say, peso. There's no usage cap, but clicking through to subsequent pages, accessing Gmail attachments, or opening links from within Google+ will incur charges, but you'll be prompted to accept them or sign up for a plan before that happens. The Philippines is the first market to try out Free Zone, but the wider scheme is "aimed at the next billion users of the internet, many of whom will be in emerging markets." Yeah, the catch is that you'll be exposed to some advertising while you're using it -- but there's no such thing as a free search, right?

Filed under: Cellphones, Internet, Mobile, Google

Google Free Zone comes to the Philippines: access Google+, Gmail and Google Search without charge originally appeared on Engadget on Thu, 08 Nov 2012 12:01:00 EDT. Please see our terms for use of feeds.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/bgJK2kQAf-o/

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Assistant Professor of Biology (Environmental Biologist ...

Christopher Newport University invites applications for a tenure track assistant professor position in Biology in the Department of
Organismal and Environmental Biology starting August 19, 2013. The University is seeking a teacher-scholar who is committed to undergraduate
education, will engage students in creative intellectual challenges, and will be active in service to the University and community.
Requirements for the position include a Ph.D. in Biology or a closely related field (in hand by August 1, 2013) with a focus in
environmental biology, demonstrated promise for teaching excellence, effective communication skills, and the ability to establish an active,
externally funded research program involving undergraduates in the Biology degree programs and graduate students in our M.S. in
Environmental Science program.

The successful applicant must be able to teach foundation courses for biology majors as well as upper-level undergraduate courses for organismal and environmental biology majors and graduate-level courses in the MS program. The successful applicant will also be able to teach lower-level courses in support of the University's liberal learning core. The teaching load is 3-3 (3 lectures or lab sections per semester). Experience as a student or faculty member at a liberal arts and sciences institution is desired. Prior postdoctoral experience while not required is preferred. Preference will be given to applicants with a research focus in marine or estuarine systems outside our current strength in wetlands.

CNU opened a new $80 Million integrated science building in Fall 2011. This building provides dedicated research space for faculty, environmental chambers, and cold rooms and houses over $1M of chemical instrumentation.

Located between historic Colonial Williamsburg and the ocean resort of Virginia Beach, CNU is committed to outstanding teaching and learning, undergraduate education, and the liberal studies core; the University will soon seek to shelter a Phi Beta Kappa chapter. The Fall 2012 freshman class of approximately 1,375 students was selected from over 7,000 applicants with a middle 50% SAT range: 1100-1240 (Critical Reading and Math). Capital improvements (approaching $1 billion) on the beautiful, 260-acre campus integrate the University's liberal arts vision, nurturing mind, body, and spirit. These include the state-of-the-art Trible Library, home to the most comprehensive maritime research collections in the world; three new academic buildings including a newly opened integrated science building; the Freeman Center athletic complex; and the I.M. Pei-designed Ferguson Center for the Arts, which brings to Virginia the finest performing artists in the world.

Our faculty enjoy an atmosphere of collegiality and mutual respect that rewards outstanding teaching and fosters active intellectual and creative engagement. CNU faculty are productive scholars and researchers, supported by professional development funds. Faculty and administrators regularly consult and collaborate as the University works to sustain a culture of scholarly inquiry, informed debate, and civic action that enriches students, faculty, and the surrounding community. The result is a supportive and cohesive academic setting in which the University cultivates and carries forward its mission. Competitive salary with excellent health and retirement benefits and a well-designed family leave policy further enhance the CNU workplace. For further information on CNU, please visit our website at http://www.cnu.edu.

Applicants should send a letter of application, curriculum vitae, undergraduate and graduate transcripts (photocopies acceptable for initial screening), a brief statement of teaching philosophy, a statement of research interests, and three letters of reference to:

Director of Equal Opportunity and Faculty Recruitment
Environmental Biologist Faculty Search
Search #8491
Christopher Newport University
1 Avenue of the Arts
Newport News, VA 23606-3072

Review of applications will begin on December 3, 2012.
Applications received after December 3, 2012, will be accepted but considered only if needed.
Search finalists are required to complete a CNU sponsored background check.

Christopher Newport University, an EO Employer, is fully committed to Access and Opportunity.

Christopher Newport University, an EO Employer, is fully committed to Access and Opportunity.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175689701

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Obama Victory, Sandy Give Environmental Groups Hopes For ...

With President Barack Obama's reelection victory unfolding against the backdrop of an East Coast brought to its knees by last week's historically violent storm -- an event that in many minds is linked, directly or indirectly, to a rapidly warming planet -- environmental groups expressed guarded hope late Tuesday that a new opportunity was at hand to address climate change and a diverse menu of other green issues that they say the president proved either unwilling, or unable, to fully shoulder during his first four years.

"With his reelection, President Obama has the opportunity to fulfill the promise of his campaign and tackle the greatest challenges of our generation," said Andrew Steer, the president of the World Resources Institute, in an emailed statement late Tuesday night. "At the top of the list should be climate change -- which is already taking a serious toll on people, property, resources and the economy."

Just what the president might do on this and other environmental fronts is unclear. Congressional races across the country appear to have left Capitol Hill as divided as ever, and with a fiscal crisis looming, the president could conceivably face even stiffer winds as he enters his second term. That is unlikely, however, to stop the nation's environmental advocates -- newly energized by a storm that has put climate change at the forefront of many people's minds -- from pressing the president for bold action.

"The administration has been too fearful of taking on vested interests," said Wenona Hautner, the executive director of the group Food & Water Watch, who ticked off a list of agenda items that, in addition to climate change, she said she'd like to see Obama take up in a second term. These included clear labeling rules for genetically modified foods, improved water infrastructure, reform of confined livestock feeding operations and an end to horizontal hydraulic fracturing -- the controversial method for extracting oil and gas from deep underground layers of shale.

"My takeaway," Hautner said, "is that if we're going to get anything done, we're going to have to make him do it."

To be sure, over the last four years the president has received high marks from environmental campaigners for a variety of measures -- particularly a handful that would directly impact U.S. emissions of greenhouse gases. These include historic investments in clean energy, establishing pollution restrictions on new power plants and issuing tough new standards for fuel efficiency in cars and trucks -- all measures that would help to curb planet warming pollutants.

But the Obama administration has also endured withering criticism from some environmentalists for failing to develop or push aggressively for a comprehensive plan to address global warming, and for avoiding frank discussion of the issue with the American people -- particularly over the course of his 2012 reelection campaign. The president has also assiduously pursued an "all of the above" energy strategy that includes not just investments in renewable sources like solar and wind power, but a fulsome embrace of domestic oil and gas drilling, and continued support of so-called clean coal technology, which remains an oxymoron to most environmental groups.

"'All of the above' is guaranteed climate change," said Jacqueline Savitz, deputy vice president for U.S. campaigns with the group Oceana. "So if you're comfortable with that, then you'll have to just accept the fact that we're going to have more severe storms, more frequent storms, and weird weather, as well as shifts in agricultural production, shifts in species, complete turmoil in ecosystems. 'All of the above' means more climate change, and there's no way out of that."

Savitz added that the nation was in danger of "missing the boat" in addressing the global warming problem before it's too late. "The number one item on the agenda now has to be developing and initiating a plan for weaning us off of fossil fuels," she said.

Brad Johnson, campaign director for the group Forecast the Facts, which co-sponsored a website documenting the candidates' silence on climate change, also criticized Obama's "rhetoric supporting increased oil and gas and coal production." The president, Johnson said, "needs to follow through with his 2007 promise to 'phase out a carbon-based economy' and his 2009 pledge to 'confront climate change by ending the world's dependence on fossil fuels.'"

Phil Radford, the executive director of Greenpeace USA, agreed -- though he added that an even more fundamental requirement for Obama in a second term would be seeking out Supreme Court candidates who favor ending corporate personhood, the legal concept that bestows businesses with a variety of person-like rights, including the right to influence elections by spending large amounts of money. Short of this, Radford argued, any environmental and climate policies implemented by Obama will prove very short-lived. "That needs to be number one," Radford said. "Otherwise he'll just watch everything he cares about erode over time."

Given the inability to move legislation through a gridlocked Congress, much of what the president has cared about environmentally over the last four years has been pursued, as a matter of necessity, through regulation -- typically through the Environmental Protection Agency. The odds are this trend will continue, said David Goldston, senior adviser for the Natural Resources Defense Council Action Fund. "If things work out as they appear, the chances for things moving legislatively over the next two years are quite limited," Goldston said, adding that under existing statutes, the administration still retains a good deal of authority.

The EPA has, after all, established historic new standards for cars and trucks that will effectively double fuel efficiency by 2024, and introduced measures that would curb greenhouse gas emissions from new power plants. But the regulatory route, some critics say, is too piecemeal and uncertain to tackle some of the nation's most pressing environmental issues -- including climate change.

In August, for example, a federal court struck down an EPA rule that would have governed pollution drifting across state lines -- known as the cross-state air pollution rule. In what was seen as a concession to major polluters, the Obama administration also abruptly dropped plans last year to vastly curb smog-generating emissions, angering environmentalists. And the EPA's proposed rule for curbing emissions by new power plants is seen by many critics as an empty gesture, given that new coal-burning plants -- the only facilities that would likely be affected by the rule -- are unlikely to be built anyway, given the cost advantage of natural gas.

"The cross-state rule was overturned, so that needs to be redone," Radford said. "The smog rule he punted on, and the carbon rules he did only for new power plants -- but there really won't be new coal plants, so it's really just a symbolic move that won't really have an effect on pollution."

Obama can use last week's superstorm -- which some scientists suggest could have been made more powerful by a climate already in flux due to humanity's burning of fossil fuels, and in any case is the sort of storm that many experts believe will become more common as the planet warms -- as a moment to press for a "more ambitious and more visionary about shift away from dirty energy," Radford said.

How such visionary leadership might stack up against infamously obstructive Republicans in Congress, who have spent the last four years diligently promoting the interests of the fossil-fuel industries, is unclear. But Fred Krupp, the president of the Environmental Defense Fund, suggested that one way around the Congressional gridlock would be to encourage better management of the prodigious amounts of methane that experts say leaks out into the atmosphere during natural gas production and transmission.

Unlike carbon dioxide, methane is not just a potent greenhouse gas. It's also a valuable commodity. Krupp believes that bipartisan support for capturing more of it could be an important first step in partisan detente on the climate issue -- and one that the president could help to foster. "Some people would support it because we don't want to waste precious American fuel," he said. "Others would support it because it's good for the climate."

Whatever the efficacy of that strategy, there was an overriding sense among many advocates ahead of Obama's victory last night that Hurricane Sandy and the volatile storm she ultimately became could prove galvanizing all on its own -- even for a divided Congress.

"I think one big unknown is whether Sandy proves to be a game changer," said Elliot Diringer, the executive vice president of the Center for Climate and Energy Solutions and a former senior policy advisor at the White House Council on Environmental Quality under President Bill Clinton. "We've seen many times how a high profile event can catalyze public concern and strong environmental action," Diringer said -- pointing by way of example to the 1978 toxic waste scandal at Love Canal, which led to the formation of the Superfund, and the Cuyahoga River catching fire, which led to the Clean Water Act.

"There's a pattern of Congress enacting strong environmental legislation in the wake of high-profile events," Diringer said. "And with the full impact of Sandy still mounting -- and if governors and mayors start pushing on Washington to do something, particularly if that's bipartisan -- then there may be a real opening here to deliver stronger action."

In his victory address early Wednesday morning, Obama said "We want our children to live in an America ... that isn't threatened by the destructive power of a warming planet."

A true test of that conviction, suggested Bill McKibben, the environmentalist and founder of the climate-action group 350.org, will be one other decision that Obama must soon make, and which activists will be closely watching: Whether to approve the contentious Keystone XL oil pipeline, which would deliver Canadian heavy crude oil to the Texas Gulf Coast.

"A year ago, he said they needed a year to study it," McKibben said of Obama. "That year turned out to be the warmest in American history, with a melted Arctic and a flooded Manhattan.

"We'll see if Obama has it in him," he added, "to actually keep some carbon in the ground."

Also on HuffPost:

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Source: http://www.huffingtonpost.com/2012/11/07/obama-sandy-climate-change_n_2086942.html

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State's farm fatalities fall

WEST LAFAYETTE, Ind. (WISH) - For the first time in 13 years, no Hoosier children were killed in farm-related accidents in 2011. Overall, the number of accidents was down, too, according to a report by Purdue University.

The Indiana Farm Fatality Summary states that 16 people died in farm-related incidents in 2011, down from 23 in 2010. That?s about 13 percent of the 122 fatal work injuries documented in the state in 2011 ? but less than 1 percent of the state?s work force is in agriculture.

Every year since 1988, at least one person younger than 18 had died in farm-related accidents, the report said; that streak was broken in 2011. And while that was welcome news, one safety expert said it?s not enough.

?We?re moving in the right direction, but every one of these incidents is preventable," said Bill Field, Purdue Extension safety specialist. "We shouldn't just accept this as something no one can do anything about."

Field said he thinks equipment upgrades from older machinery has helped lower the number of farm-related injuries and fatalities in recent years.

"We're seeing a retirement of older machinery. Today's farming units are safer, have better technology, are better guarded and run better overall. Older equipment is being salvaged because of the high price of steel and iron," Field said.

Tractors remained the most significant cause of injury, accounting for 38 percent of reported fatalities, the report said.

Fields also estimated there were nearly 7,000 farm-related injuries in Indiana in 2011, although not that many incidents were reported. Non-fatal incidents are not well documented, but the few reports that were received were severe and involved extended hospital stays.

"From a productivity perspective, these incidents can cost quite a bit of money, and farmers are usually not well insured and have high deductibles. The economic impact for farmers in Indiana is in the millions of dollars. Just a visit to the emergency room can be very expensive," Field said.

Source: http://www.wishtv.com/dpp/news/indiana/states-farm-fatalities-fall

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Intrigue swirls around Russia defense chief's fall

FILE - In this Wednesday, May 9, 2012 file photo, Russia's Defense Minister Anatoly Serdyukov, left, Russian President Vladimir Putin, center, and Prime Minister Dmitry Medvedev, bottom right, watch the Victory Day Parade, in Moscow. Russian President Vladimir Putin has fired the country's defense minister two weeks after a criminal probe was opened into alleged fraud in the sell-off of military assets. Putin made the announcement of Anatoly Serdyukov's dismissal on Tuesday Nov. 6, 2012 in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. (AP Photo/Alexander Zemlianichenko)

FILE - In this Wednesday, May 9, 2012 file photo, Russia's Defense Minister Anatoly Serdyukov, left, Russian President Vladimir Putin, center, and Prime Minister Dmitry Medvedev, bottom right, watch the Victory Day Parade, in Moscow. Russian President Vladimir Putin has fired the country's defense minister two weeks after a criminal probe was opened into alleged fraud in the sell-off of military assets. Putin made the announcement of Anatoly Serdyukov's dismissal on Tuesday Nov. 6, 2012 in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. (AP Photo/Alexander Zemlianichenko)

FILE - This Thursday, Feb. 15, 2007 file photo shows Russian Defense Minister Anatoly Serdyukov in Moscow. Russian President Vladimir Putin has fired the country's defense minister two weeks after a criminal probe was opened into alleged fraud in the sell-off of military assets. Putin made the announcement of Anatoly Serdyukov's dismissal on Tuesday Nov. 6, 2012 in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. (AP Photo/Mikhail Klimentyev, Presidential Press Service, File)

FILE - In this Tuesday, Dec. 26, 2006 file photo, the then Russia's Emergency Situations Minister Sergei Shoigu holds a German Shepherd puppy as he gives him to the Northwestern Regional Center of Russia's Emergency Situations Ministry moving to new headquarters in St. Petersburg, Russia. Russian President Vladimir Putin has fired the country's defense minister two weeks after a criminal probe was opened into alleged fraud in the sell-off of military assets. Putin made the announcement of Anatoly Serdyukov's dismissal on Tuesday Nov. 6, 2012 in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. (AP Photo/Dmitry Lovetsky, file)

FILE - In this Thursday, Oct. 18, 2012 file photo, Russian President Vladimir Putin, right, flanked by Moscow region Governor Sergei Shoigu, meets with leaders of the Night Hockey League, in the Novo-Ogaryovo residence outside Moscow. Russian President Vladimir Putin has fired the country's defense minister two weeks after a criminal probe was opened into alleged fraud in the sell-off of military assets. Putin made the announcement of Anatoly Serdyukov's dismissal on Tuesday Nov. 6, 2012 in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. (AP Photo/RIA-Novosti, Alexei Nikolsky, Presidential Press Service, file)

FILE - This Tuesday, June 26, 2012 file photo shows Moscow region governor Sergei Shoigu, right, and Defense Minister Anatoly Serdyukov arriving at the village of Petrovskopye, Moscow region for a meeting on the transferal of some of the military assets into civilian hands. Russian President Vladimir Putin has fired the country's defense minister two weeks after a criminal probe was opened into alleged fraud in the sell-off of military assets. Putin made the announcement of Anatoly Serdyukov's dismissal on Tuesday Nov. 6, 2012 in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. (AP Photo/RIA Novosti, Yekaterina Shtukina, Government Press service)

MOSCOW (AP) ? Vladimir Putin fired his powerful defense chief over a corruption scandal Tuesday, but a heady mix of sex, power struggles and military vendettas dominated talk in Russia about what was really behind the downfall of the man who has overseen the nation's most radical defense reform in decades.

The dismissal of Anatoly Serdyukov was a surprise because the burly politician was widely regarded as having the president's blessing for a military modernization that has won the enmity of generals and arms makers with connections to members of Putin's inner circle.

Adding intrigue was the fact that Serdyukov is married to the daughter one of Putin's close allies, a former prime minister who wields enormous influence as chairman of state-run natural gas giant Gazprom. Media reports suggest that Serdyukov's alleged philandering angered Viktor Zubkov and may have been a factor in the sacking.

But most experts see a behind-the-scenes power struggle at the root of Putin's decision.

Serdyukov has masterminded a campaign to drastically cut the ranks of officers and overhaul an antiquated military structure to create a leaner, meaner force that might restore Russia's faded military glory.

In particular, he has aggressively demanded higher quality and cheaper prices from the military industry ? ruffling powerful business interests. That is seen as having set off an internal struggle in which Kremlin allies of leading arms makers have conspired to bring Serdyukov down.

"He angered the leaders of defense industries, refusing to sign new contracts until they make their prices fully transparent," said Alexander Golts, an independent Moscow-based military expert. "And he told them that the military will buy the weapons it needs, not the weapons they want to sell."

Dmitri Trenin, director of the Carnegie Moscow Center, told The Associated Press that Serdyukov's moves to "replace the very foundation of the Russian military system" won him powerful enemies.

"A lot of entrenched interests benefited from that system," Trenin said.

Putin made the announcement in a meeting with Moscow regional governor Sergei Shoigu, whom he appointed as the new minister. Some observers predict that Shoigu may take a less radical approach to military reform.

While giving few details, the president linked the move to a probe announced by the country's top investigative agency last month into the sale of military assets, including real estate. The Investigative Committee says the state suffered damages of 3 billion rubles ($95 million) in just a few cases reviewed.

The corruption case first surfaced last month and involves Oboronservice, a state-controlled company whose activities include servicing military aircraft and arms and building military facilities.

In the course of the probe, investigators carried out an early morning search of the apartment of Yevgeniya Vasilyeva, a senior Oboronservice official who was once a close aide of Serdyukov in the Defense Ministry. Serdyukov reportedly was alone at the apartment with Vasilyeva when police turned up ? fueling rumors of an affair.

"The scandal behind the scandal is a personal scandal that has been rumored in Mr. Serdyukov's family," Trenin said.

Serdyukov, a former furniture salesman, entered public service as a tax official and quickly rose through the ranks to become head of the Russian tax service before being appointed defense minister in 2007. Russian media have speculated that he owed his meteoric rise to marrying Zubkov's daughter.

Whatever the origins of Serdyukov's success, it's clear that he made a profound impact on Russia as its military chief.

Serdyukov's reform led to the dismissal of 200,000 officers, disbanded nine out of 10 military units and turned over once untouchable military assets to civilian hands.

"Serdyukov's reform marked a break with the Russian military culture," said Golts. "Russian military officers simply can't imagine a different military model."

Under Serdyukov, the military purchased amphibious assault vessels from France, bought Israeli drones, Italian armored vehicles and other foreign weapons in an unprecedented slap in the face of the Russian military industrial complex.

"He has made powerful foes by ending purchases of obsolete weapons," said Igor Korotchenko, a retired colonel of Russia's military general staff who is now editor of National Defense magazine.

He said that a battle for the distribution of 20 trillion rubles ($635 billion) that the Kremlin plans to spend on buying new weapons through 2020 was likely a key reason behind Serdyukov's firing.

Speculation about Serdyukov's possible downfall has floated around for years, but he had received Putin's staunch backing until now. Putin authorized and publicly praised Serdyukov's reforms, and some observers expect that they will continue, although perhaps at a slower pace, under his successor.

"The continuation of the military reform is inevitable," Korotchenko said. "Radical changes that have been made in the command system and the structure of the military can't be reversed."

But others warned that Shoigu, who had served as the nation's Emergency Situations minister for two decades before being appointed regional governor half a year ago, would likely face strong pressure from the top brass to take a less radical approach to military reform.

"The new boss will have to take a new approach differing from that of his predecessor," said Golts, "and that would create a good opportunity for those who want to stop this reform."

__

Jim Heintz and Laura Mills contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-11-06-Russia-Defense%20Shakeup/id-212af7cdbc374f0faef0735be33a18b8

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Move-n-Groove Exercise Class | Springfield Sports & Recreation ...

Today, November 6, 2012, 10:00 am

144 Lawrence Rd, Broomall, PA | Get?Directions??
$3.00

Hosted by Surrey Services for Seniors, move and groove to
the music in this fun exercise class perfect for older adults! Taught by certified instructors, sit, stand, or combine both to get your heart pumping and your muscles moving for only $3.00 per class. Stretch bands, foam balls, and small
weights are used to enhance your workout. This class is held on Mondays from 1:00pm to 1:45pm and Tuesdays from 10:00am to 10:45am. Fit one, or both, class times into your schedules. We're looking forward to seeing you!

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Source: http://springfield-pa.patch.com/events/move-n-groove-exercise-class

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A Fresh Excitement- Ford Falcon is Going to Bang with Design

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Source: http://www.docstoc.com/docs/135155521/A-Fresh-Excitement--Ford-Falcon-is-Going-to-Bang-with-Design

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Bill Cara's Blog for Nov 5, 2012 | Cara Community

CTA Trading Desk Morning Report

[7:00am ET] Good morning, Geoff here.

Remember the warnings in Gold that the Bollinger Bands were giving us in October? Here is a chart from October 15th that I posted here:

The Bollinger Bands were part of the October 12th analysis that helped form our original price projection chart that we have called the Running Chart on Gold:

Here is the running chart of Gold now:

As you can see, from the October 12 analysis, gold ran perfectly along the price projection that I showed you. I have been writing that the analysis is all well and good, but the price of gold needs to drop, in a flush, in order to reset sentiment. In bull markets, which this most certainly is, big rallies follow the intermittent drops that occur along the way because many jump ship which allows the price to rise. In other words, fear is good for the bulls.

October 26th Morning Note:

" Why can't we get the final flush the market needs, arrghh!!!

Patience young grasshopper, patience."

Well, we got the start of the flush last Friday, exactly one week later. This is what we have been waiting for in order to put the last of the money allocated to gold and gold stocks to work.

This is when we need to look at the support level chart again.

You can see that the 50% retracement and the 200 DMA are at roughly the same area (marked in blue circle). That is an overlapping support that is another good spot to buy. The next level is shown as Super Support that is the next Fibonacci retracement level as well as horizontal support from Summer resistance points that should now serve as support.

That is all well and good, but the bottom line is that Gold is in a bull market. If you have been riding that bull for the last decade, this price action is nothing new and scary, it is actually an event that we hope for because it shakes the tree and allows us to buy shares at lower prices from those who are bailing out of fear. Those technical levels may or may not be hit perfectly, but that doesn't matter - this is when you use crayons for your technical analysis and enter stink bids hoping to get hit. That is what we have been doing with the cash allocated to this space and I'm disappointed that we have not gotten a large gap down this morning so that we could get some of those orders filled. Hopefully we will get one more drop, but it wouldn't surprise me to see Wednesday's release of Public Sentiment to end up showing the last low for a while as precious metals rally in coming weeks.

This interest rate ratio is pointing towards a possible move higher in gold, but the jury is still out:

My analysis continues to show that the mining stocks should outperform the metal, but having both in your portfolio is the way to go.

This song was going through my head over the weekend:

http://www.youtube.com/watch?v=OMNPPwq8I2Y&feature=fvwrel

Hang in there, fast and furious gains are in our future.

Have a great trading day!

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Here are the 7:00am ET snapshots of the latest equity market trading results for Europe, and futures prices plus 5-minute charts of the futures for S&P 500, 30-year US Treasury Bond, US Dollar index, Gold and Crude Oil.

Symbol	Name	Last Trade	Change	Related Info
^ATX	ATX	2,224.65 6:45AM EST	2.05 (0.09%)	Components, Chart, More
^BFX	BEL-20	2,396.50 Nov 2	21.50 (0.91%)	Components, Chart, More
^FCHI	CAC 40	3,461.31 7:00AM EST	31.15 (0.89%)	Components, Chart, More
^GDAXI	DAX	7,316.51 6:45AM EST	47.34 (0.64%)	Components, Chart, More
AEX.AS	AEX General	334.10 6:44AM EST	3.50 (1.04%)	Components, Chart, More
^OSEAX	OSE All Share	485.07 6:44AM EST	2.67 (0.55%)	Components, Chart, More
^OMXSPI	Stockholm General	330.20 6:44AM EST	1.87 (0.56%)	Components, Chart, More
^SSMI	Swiss Market	6,681.42 6:45AM EST	19.95 (0.30%)	Components, Chart, More
^FTSE	FTSE 100	5,829.03 6:45AM EST	39.52 (0.67%)	Components, Chart, More
FPXAA.PR	PX Index	984.04 6:59AM EST	3.11 (0.32%)	Chart, More
MICEXINDEXCF.ME	MICEX Index	1,438.41 Nov 2	3.93 (0.27%)	Chart, More
GD.AT	Athex Composite Share Price Index	811.24 6:45AM EST	9.03 (1.13%)	Chart, More

http://finviz.com/futures.ashx

http://finviz.com/fut_chart.ashx?p=m5&t=ES

http://finviz.com/fut_chart.ashx?p=m5&t=ZB

http://finviz.com/fut_chart.ashx?p=m5&t=DX

http://finviz.com/fut_chart.ashx?p=m5&t=GC

http://finviz.com/fut_chart.ashx?p=m5&t=SI

http://finviz.com/fut_chart.ashx?p=m5&t=CL

The team will check in during the day, reporting in the Discourse when there is a new entry.

Enjoy your day.

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Cara 100 Company research notes from Seeking Alpha

Boeing (BA)

Nov.5: 8:14 AM Boeing (BA) looks set to win a $2.4B order from India for 15 Chinook helicopters and 22 Apache helicopters, Dow Jones Newswires reports, with commercial negotiations due to begin soon. Boeing has been competing against MiL Moscow Helicopter Plant; if the U.S. company does win the bookings, it will represent a major shift for India away from its reliance on Russia.

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Broadcom Corporation (BRCM)

Nov.5: Shares of Broadcom Corporation (BRCM) have declined 8.1% over the past 12 months. At $31.45, the stock has dropped by 15% from its three-month high at $37 achieved in September. I believe the recent plunge presents a valuable buying opportunity for investors based on the following four reasons:

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Freeport-McMoRan (FCX)

Nov.4: Freeport-McMoRan (FCX) has managed to steer itself through a difficult period with operational prowess. In the face of rising production costs and lower global material demand, however, mounting political obstacles are creating new pressure on profit margins for the world's largest publicly traded copper producer.

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Intel (INTC)

Nov.5: Intel (INTC) recently announced plans to build a new research facility in Hillsboro, Oregon with a roughly $3 billion dollar project. This large investment into an R&D building signals Intel's commitment to follow the money as the industry transitions to fewer PCs and more mobile devices. Intel remains the leader in semiconductor chip development, and at a stock price under $22, I consider it a buy.

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Silver Wheaton (SLW)

Nov.5: 8:35 AM Silver Wheaton Corp. (SLW) declares $0.07/share quarterly dividend, -30.0% decrease from prior dividend of $0.1. For shareholders of record Nov. 21. Payable Dec. 5. Ex-div Nov. 19. 7:31 AM More on Silver Wheaton (SLW) Q3 earnings: Silver equivalent sales a disappointing 5.1M ounces due to timing of deliveries, but are expected to be made up for in the future. Cash margin of $27.70, down 15% Y/Y. Shares -4.3% premarket. Keep an eye on the Silver Miners ETF (SIL), of which SLW makes up 13.26% of the holdings.

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Toyota Motors (TM)

Nov.5: 7:06 AM Shares of Toyota Motors (TM) move up 2.0% premarket after strong demand in Japan boosted FQ2 results. Deliveries in Japan rose 20% Y/Y as government subsidies for fuel-efficient vehicles helped motivate buyers.

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Walgreen (WAG)

Nov.5: 8:27 AM Walgreen (WAG) reports sales slipped 2.1% to $6.13B for October with Hurricane Sandy impacting results. At the height of the storm, over half of the company's stores in the affected area were closed. Lower customer traffic was partially offset by a 2.3% increase in average basket size during the month. WAG -0.8% premarket.

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Vad's Catch of the Day

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Kaimu's Sound Money

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Deron's Daily ETF Analysis

In the November 2 issue of our trading newsletter, we concluded our ETF trading commentary by saying, "Given the kind of weakness that we've seen lately, including continued relative weakness in key large-cap tech stocks like Apple ($AAPL), it would not be surprising if there is minimal upside follow-through on yesterday's bounce." Indeed, not only was there a lack of follow through to the upside, but stocks also gave back a majority of the previous day's gains. After falling an average of more than 1%, all the main stock market indexes closed at their dead lows of the day, and in the bottom half of their trading ranges for the week.

Although stocks managed to retain a small portion of their November 1 gains, the technical situation created by last Friday's decline puts the stock market in a rather precarious position. Specifically, each of the major indices formed a bearish engulfing candlestick pattern, which forms when an index or stock opens above the previous day's high, but sells off to close all the way below the previous day's low. This pattern can be clearly seen on the daily chart of PowerShares QQQ Trust ($QQQ), a popular ETF proxy for trading the Nasdaq 100 Index:

As you may recall from this recent article on our trading blog, we prefer to sell short stocks and ETFs only after they've broken down below an obvious level of technical price support, then subsequently bounce into a resistance level and form a bearish reversal pattern. One such ETF we came across in our nightly stock scanning that meets the criteria is iShares Dow Jones US Real Estate Index ETF ($IYR). We have annotated this ETF swing trade setup on the daily chart of IYR below:

After bouncing off major support of its 200-day moving average on October 26, IYR moved back above near-term resistance of its 20-day exponential moving average on November 2. However, notice that it formed a bearish reversal candle that same day by rallying substantially higher from its opening price, but reversing to close back down near its open. Furthermore, more substantial intermediate-term resistance of its 50-day moving average is now just above the intraday high of November 2. Additionally, the 20-day exponential moving average formed a bearish pattern by crossing down below its 50-day moving average several weeks ago. All these factors provide us with an ideal entry point for short sale entry into IYR going into today's session. Regular subscribers of our Wagner Daily swing trade newsletter should note our preset trigger, stop, and target prices for this setup in the ETF Watchlist of today's report.

Because many of our subscribers trade in non-marginable cash accounts, such as IRA accounts, we are not "officially" planning to sell short IYR. Rather, we are looking for a buy entry into ProShares UltraShort Real Estate ETF ($SRS), an inversely correlated "short ETF," instead. If you turn the chart of IYR upside down, the chart pattern of SRS is nearly (but not exactly) the same. The pattern is slightly different because inversely correlated and leveraged ETFs sometimes underperform the actual underlying index over longer holding periods. However, since we're stalking this as a short-term, momentum-based trade, the degree of underperformance is not likely to be significant. Traders with marginable accounts who can sell short may wish to use our buy signal into SRS as a signal to sell short IYR instead, but our "official" trade setup is to buy SRS if it trades through our exact trigger price for buy entry.

As we've mentioned several times over the past two weeks, we've been monitoring both PowerShares QQQ Trust ($QQQ) and iShares Nasdaq Biotechnology Index ($IBB) for potential short sale entries on a significant rally into resistance. However, last Friday's major weakness already sent QQQ right back down to near its recent lows, while IBB has been so weak that it actually closed the week at a new "swing low." As such, there simply is not a positive reward-risk ratio for selling short either of these ETFs at this time. Nevertheless, since these two ETFs have been showing such considerable relative weakness to the broad market, they remain on our internal watchlist for when they inevitably and eventually muster up the momentum for a significant short-term bounce into resistance. As for the long side of the market, select Emerging Markets ETFs continue to hold up well and show decent relative strength. But as the November 2 price action demonstrated, the broad market simply remains much too weak to attempt any bullish entries right now because current breakout attempts, even in stocks and ETFs with relative strength, have a high likelihood of failure. This is typical price action when our stock market timing model is in "sell" mode.

On a separate note, we will conclude by just giving you a heads-up on an article we just wrote regarding the bearish technical chart pattern of Apple ($AAPL), and more importantly its implications on the broad market trend. Generally, the article suggests a "changing of the guard" is under way in the stock market, but where are the new guards? The $AAPL article is here on our trading blog.

To receive our best daily picks for swing trading stocks and ETFs, complete with preset entry and exit prices, sign up today for your risk-free 30-day subscription to The Wagner Daily at http://www.morpheustrading.com. Learn more about our proven stock trading system that works by clicking here.

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OptionOracle

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Harp's Roadmap

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Cara on the Metalminers

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Cara on the International Markets

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CTA Trading Desk Mid-Day Report

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CTA Trading Desk Post-Close Report

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Commenting on this Community Chat will be automatically closed on November 9, 2012.

Source: http://caracommunity.com/content/bill-caras-blog-nov-5-2012

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